Diana Nicoras

Founder & Creative Director of ANAIDD

International Industry

About

Diana Nicoras is a fashion entrepreneur and creative director with international experience in fashion and media beginning at a remarkably young age. Originally from Romania, she entered the fashion world at just 12 years old through Fashion TV, traveling extensively and gaining firsthand exposure to global fashion events, productions, and creative environments. This early immersion shaped her understanding of how fashion operates on an international level—not only on the runway, but behind the scenes. After completing her formal education in Romania, Diana pursued advanced fashion studies at Istituto Marangoni Miami, where she deepened her knowledge of luxury fashion, brand development, and contemporary design strategy. Her education combined technical training with the global perspective she had already cultivated through years of travel and industry involvement. In 2025, she founded ANAIDD, a leather-focused fashion brand built on her longstanding appreciation for leather as a material—its structure, versatility, and timeless strength. The brand reflects her personal aesthetic: confident, modern, and intentionally refined. ANAIDD pieces have been worn by international models, including Victoria’s Secret talent and other high-profile names, yet the foundation of the brand remains grounded in craftsmanship, design integrity, and long-term growth. For Diana, building ANAIDD was not about chasing visibility—it was a natural evolution of a lifelong connection to fashion and an authentic love for leather design.

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